The retail industry in the UK has been badly hit during the recession and as a result sales, advertising and fashion marketing jobs were in short supply last year. This of course was a problem for marketing staff in all industries, as employers saw this area of their business as expendable in a time of cost cutting.

However, some retailers have seen an upturn in fortunes with spending over the last Christmas period up on previous years. For example fashion retailers New Look saw their 2009 festive sales up nearly six percent on the 2008 Christmas period, which is a good sign potentially for anyone looking for fashion marketing jobs.

Online fashion retailers saw a huge rise in sales this Christmas compared to the previous year, with data provided for Interactive Media in Retail Group (IMRG) indicting a 29 percent rise. While this can be attributed in part to the bad weather and shoppers looking for bargains online, it is also a triumph in marketing on the internet.

Job seekers looking at fashion marketing jobs will obviously need to be fully up to speed with the ever changing trends that occur in the industry. It is fair to say though that marketing experts in any industry have to track trends and devise strategies, with the internet playing an increasingly important role.

The fashion industry has clearly exploited this to try and help pull itself out of the recession in the UK. Others will be doing the same, which provides great potential for job seekers looking for a marketing job in areas as diverse as fashion and construction.